Project: Religa
01
MEET YOUTH CO:LAB
Their Story
RELIGA. is a B2B distributor of online casino games, delivered to end-users via multiple channels and devices. Live Streaming of our games are originated directly from Land-based Casinos and Custom-built Dedicated Studios. All streams are in HD and optimized for both: Web and Mobile gaming. Our Team is made up of passionate, experienced and knowledgeable industry professionals, who strive to deliver the best and most realistic live gaming experience. RELIGA.(Real Live Games, at your Finger Tips!)
02
THE SUCCESS IDENTITY
Their goal
Religa engaged me in their content creation ahead of their launch for their new brand. They brought me on board to come up with a content strategy as well as execute the strategy to come up with posts that could be distributed to the company’s LinkedIn page.
03
PULLING THE STRINGS
Role
I partnered up with Vincenzo and Religa to work towards creating a content strategy and executing it to create content for their social media. I created a strategy on google docs and trello and presented it to him, we streamlined it and work started.
04
THE TIMELINE
Steps
The steps taken towards making the project a success were as follows (timeline below)
Onboarding
Vincenzo and I set up a chat to formalize ourselves with each other as well as with the scope of the project.
Project kicks off
With everything smoothened out, and the necessary details exchanged, work commenced. I curated a strategy to get the project going.
The implementation phase
I started working on the first phase of the project, with the strategy created, we went ahead and begun the content creation process
Phase 2
I presented the first draft of designs to Vincenzo and he offered his feedback on what to optimise and change in the content
Ready, Set, Go!
With the feedback received I went ahead and made the necessary changes to the content according to the requested guidelines and the results were some eye catching creative posts
.....THE CHASM
Challenges
05
Some of the major challenges faced in the project were a lack of a direction to take in the content strategy. It was a fairly new brand and as such we often had to make a couple of iterations and changes with the posts and templates - very time consuming. The project was also urgent and as such I had to effectively manage deadlines and timelines.
06
THE WIN
Success
Working together with Vincenzo, we were able to leverage the branding guidelines to create a template and style for continuous posts on their socials.
Peter Bateman
“It has been a wonderful experience working with Edd, he helped us double our subscribers and streamline our channel”
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