Helping Business Owners Strengthen Their 'Marketing Arsenal' Through Leveraging Digital Advertising.
Get support on a project, flesh out some marketing ideas, move from concept to execution, or take your brand to the next level. My process wraps around your unique business needs.
Philosophy
Let's go back to the 8th century BC. In Greek mythology, two sea monsters, Scylla and Charybdis, guarded the Strait of Messina, posing a grave threat to seafarers.
Scylla was a horrible six-headed monster who lived on a rock on one side of a narrow strait. Charybdis was a whirlpool on the other side. To avoid Scylla meant passing too close to Charybdis. Avoiding Charybdis meant passing too close to Scylla. Odysseus, in Homer’s epic poem, a sailor is forced to choose which of these two monsters to confront while passing through the strait.
I believe that the same conundrum facing business owners with their digital marketing. They're constantly stuck between Scylla; 'a lack of understanding of the social media landscape and how to maximize it', and Charybdis, 'Experiences & attempts to work with past professionals who've promised to deliver results, generate sales and drive revenue, but in the end, failed to'. Here's the thing, "The average cost of a bad hire is about 6 to 15 times the person's annual salary not factoring in the most valuable asset; time lost," – Darren Hardy, The Entrepreneur Roller Coaster.
So, I've taken notice of the dilemma and made it my mission to stand out by blending in my myriad of proven skills, affordability, and work ethic to help clients sail past 'Scylla and Charybdis'. Its time to avoid the shipwrecks and get a captain who can help you sail past the 'Scylla and Charybdis' and successfully dock on the shores of 'marketing success'.
My Services
Content Creation
Paid Advertising
Social Media Management
Copywriting & Email Marketing
Brand Strategy & Consulting
Landing Page, Website & Funnel creation
Behind The Scenes Of The 'P.T.H' Framework, That's Continually Generated Results For My Client's Businesses.
Plan
The principle of ‘framework before work’ is one I highly believe in, and many of the greats have paid homage to this. Abraham Lincoln is quoted for having said, “if I had eight hours to chop down a tree, I’d spend six sharpening my axe.” religious texts, philosophers and even fable have all emphasized about the importance of a good foundation and in the online marketing space, this echoes even truer, the plan is the foundation for all your social media marketing success and the determining factor in who wins their customers attention, loyalty, attention and eventually purchasing choice and who doesn’t. Personally, I think that there are physics to achieving your marketing goals - and they can’t be broken. Those physics are like gravity or time - you can’t avoid them. When we start off a partnership, I analyze your brand and lay out a solid, flexible, data driven plan tailored around these physics, the results? marketing bliss!
Tools
Tools are the second foundational building block that your marketing & eventually, business success sits on. If you don’t have the tools to execute your plan with great intensity, then leaping the chasm that separates you from your goals is impossible. Roadblocks are close to inevitable in the marketing space. Zuck’s Facebook is constantly changing its algorithms, Dorsey's Twitter has become close to impossible to debunk. In the marketing space, there are three types of brands, brands that make things happen, brands that watch & wait for things to happen, and brands that are lagging constantly wondering what just happened! You want to be a brand that’s making things happen, and for that, you need the tools and systems.
Help
Success is a monomaniacal focus on one thing, most business owners fall prey to the trap of believing that their business expertise automatically translates to marketing. I would like to pose a simple, yet interesting question: Who is the greatest soccer player of all time?
Take a moment to think about it… You could have easily said Pele, Messi, Cristiano Ronaldo. The list goes on.
The fact is, no answers to right or wrong. It’s a bit of a trick question because it all comes down to your personal opinion and preference. But now, onto the real question: What do all the greats have in common?
They all stuck to just one thing. That’s it. It’s how anyone becomes the best at anything. That’s one element of the ‘success DNA’. Take Messi for instance, love him, hate him, question whether it’s even fair for one man to bear all that talent…. one thing for sure there’s no denying he is one of the greatest of all time and has the accolades to back that up.
But do you see Messi being world-class at volleyball and athletics, or any other sport or thing?… Thats an emphatic No!
It’s the same with your marketing. To become an industry shaper, you need to sacrifice. Sacrifice what? The simple answer, 'control.'
You need to sacrifice a level of control in this paradigm of your business in exchange for proven expertise.
I’ve put in endless hours, and constantly worked to hone my craft to create, distilled & battle-tested strategies ensuring that I deliver results for my clients, heavily evident through past testimonials and case studies.
Demonstrating The Predominant Power Of Working With The Right Personnel
The Wrong Person (Inexperienced business owner) in the Wrong Place (Unproven social marketing avenues)
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Regression
The Wrong Person (Inexperienced business owner with the wrong help) in the Right Place (Social marketing avenues)
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Frustration
The Right People (Business owner with the right help ) in the Right Places (Strategy backed chosen social marketing avenues)
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Progression & Multiplication
Like the conductor of a symphony or the general manager of a sports team, constantly look at whose making up your council and make sure the right people are in the right roles.
Need help with a project? Let’s talk!
Get support on a project, flesh out some marketing ideas, move from concept to execution, or take your brand to the next level. Edd's process wraps around your unique business needs.
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