Killing cupid
01
MEET KLLING CUPID
Their Story
Killing Cupid is the no nonsense podcast that invites you to sit back and learn everything you’ve always wanted but never knew you needed to know about sex, dating, and modern love. Hosted by Nadia Ani, a psychotherapist and relationship coach, every episode answers your weirdest, darkest questions while tackling hilarious and sometimes difficult topics that will give you an undercover look that will change everything you thought you knew about love and coupling.
02
THE SUCCESS IDENTITY
Their goal
Nadia was looking for someone to manage her instagram and assist with lead generation. She also needed assistance with managing hashtags, creating graphics , posting regularly and growing a following in order to ensure that she got more visibility for her work.
03
PULLING THE STRINGS
Role
In this role, I was involved as the social media manager for Killing cupid. My roles included creating graphics in canva, optimizing the hashtags efficiently for maximum growth and reach, posting regularly, and helping Nadia grow a following.
04
THE TIMELINE
Steps
The steps taken towards making the project a success were as follows (timeline below)
Onboarding
Nadia and I set up a call to formalize ourselves with each other as well as with the scope of the project.
Project kicks off
With everything smoothened out, and the necessary details exchanged, work commenced. We created a content strategy and laid down a foundation for the project.
The implementation phase
I started working on the first phase of the project, which was optimizing the account, creating content for the brand, repurposing older content into new enticing content and helping Nadia plan out her livestreams on IGTV.
Phase 2
We moved into the second phase of the project and got started with the growth strategy to help Nadia gain more followers, the plan was a combination of good content and organic growth strategies.
Content strategy in full rythm
The results of our content strategy and marketing efforts were clear ,people enjoyed listening to the livestreams and as evident left comments on how much they enjoyed the content
.....THE CHASM
Challenges
05
The major challenge faced in the project was collaborating, as we shared different time zones and Nadia, being an entrepreneur, was constantly occupied. Our approach to this issue was to plan out in advance hence giving us time to make changes where necessary. I also incorporate the use of templates and swipe files which I created, making the content creation easy and smooth and helping us breeze past both challenges.
06
THE WIN
Success
Working together with Nadia, we were able to create amazing content that really resonated with her audience and often we would get requests and compliments from the audience members via DM's like the one on the right.
Nadia A
Edd was really easy to work with and I could tell he was really invested in doing a good job. He helped me get a good foundation going for my social media and I would definitely recommend him!
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