Conscious Evolution
01
MEET CONSCIOUS EVOLUTION
Their Story
Today many people find themselves without a story that can point to their place and purpose in the universe, and yet can withstand the test of rational scrutiny. The mental health crisis isn’t just a medical crisis. It’s a crisis of meaning.
All of us are different, and so all of us will find meaning and purpose in different things. But what if there was something which ties all these purposes together, which can explain why they are meaningful, and which has the potential to unite all of humanity in a great common enterprise.
Welcome to the dawn of Conscious Evolution.
02
THE SUCCESS IDENTITY
Their goal
Growing a fanbase on Twitter and Facebook.
Rob Cobbold, was seeking a way to streamline his social media presence and grow the brand in preparation for the release of the conscious evolution podcast. The major platforms involved were Twitter and Facebook, where a large chunk of the audience was located.
03
DATA-DRIVEN CONTENT CREATION
Role
Conscious evolution brought me on to handle the role of managing its social media as well as creating the content and establishing the direction for the account growth. We created a content plan and launched our content production process, constantly pivoting along the way to identify the content that best resonated with the audience. The results of our collaboration were evident.
04
THE TIMELINE
Steps
The steps taken towards making the project a success were as follows (timeline below)
Onboarding
Rob an I set up a call to formalize ourselves with each other as well as the scope of the project.
Project kicks off
With everything smoothened out, work commenced and we started the content production
Hitting 2000 followers
We were able to hit 2000 followers within three months from establishing our partnership.
Twitter algorithm change
Twitter made changes to its algorithm and it was back to the drawing board, we decided to pivot our content strategy and take an even more value driven approach with our content.
Conscious evolution Podcast Launched
The conscious evolution podcast was launched performing quite well, it featured on the top five podcasts on apple in the UK.
LOUNGE CHAIRS
Challenges
05
The major challenge for this project was establishing a consistent growth rate, with constant changes in algorithms ,we constantly had to pivot strategy and recreate our content strategy to ensure our followers were engaged.
06
EVOLVING TO THE NEXT STAGE
Success
Working together with conscious evolution, we were able to prove that through an effective content plan and consistency on social media, you can have a significant impact on your account growth. Some examples of the results we were able to achieve were;
- The launch of season 1 of the conscious evolution podcast
- 43% increase in gained followers
- 27% increase in impressions
Rob Cobbold
“Managing a social media page for your business can be a ballache - which is why I get loads of help from Edd. He's available for part time work as a social media manager and he comes highly recommended."
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