Plan
This is the social media plan to get your platforms up and running or increase your current success.Over the next couple of slides I touch on the types of content to use to ensure maximum success as well as the options available for us to implement to get to success.
I know that every business is different.This is why in this presentation (which I aimed to keep short and sweet) I give you all the information you need to make your own decision on whether you would like to have me take on your social media and bring it to new levels.. (If you want to take the conversation further feel free to reach out to me.)
Social Strategy
The types of content
Over the next slides I will be covering the content calendar as well a defining success on social media
Social Media Success Defined
When creating content and workIng to ensure success on social media.We have to tailor our content along the cycle to the right to ensure an overall aspect of success
The types of content
Establishing authority on the social web ,often through distribution and sharing of valuable content. Content that mostly falls under these four;
Interest - Content that generates and sparks the interest of the target audience
Demonstration - Content that demonstrates/shows the benefits of what you are offering service/product-wise
Credibility-To be persuasive we must be credible, to be credible we must be dependable
Engagement - Content that drives engagement from your audience and builds the reciprocity
The Four types of content
Over the next section I will be covering the content calendar as well a defining success on social media
Content that sparks Interest
content that generates and sparks the interest of the target audience
Content that showcases demonstration
Content that showcases demonstration - content that demonstrates/shows the benefits of what you are offering service/product-wise
Content that showcases credibility
To be persuasive we must be credible, to be credible we must be dependable
Content that drives engagement
Content that drives engagement from your audience and builds the reciprocity
Social Selling
This is the process of generating leads and sales from existing customers and prospects on the social web.
Social Listening
This is monitoring and responding to customer service and reputation management on the social media platforms and web. The goal is to
- Increase retention
- Reduce refunds
- Identify product gaps
- Identify content gaps
We listen for Brands,People,Topics,Influencers & Competitors.
Social Networking
Finding and associating with authoritative and influential individuals and brands on the social web.The goals here are to
THE SOCIAL MEDIA CONTENT CALENDAR TEMPLATE
Monday
| Tuesday
| Wednesday | Thursday | Friday | Saturday |
|---|---|---|---|---|---|
Inspiring quote They are a powerful way to increase engagement on social media | Ask a question Ask a question relating to your audience | Photos and Videos Share photos and videos that connect with your audience | Promote yourself Talk about a new product or service you're offering | Lists An efficient ways to provide value to clients | Stories Stories provide an efficient way to get your message out to clients in a straightforward way |
Share the Love Be thankful and appreciate your audience to build loyalty | Be the expert Offer some advice from an expert's point of view | How to content How to execute a process that relates to your audience | Thursday Thoughts Share thoughts on a topic of interest | Photos and Videos Share photos and videos that connect with your audience | Infographics Perfect to connect with your audience visually and in a fun memorable way |
The Answer Answer questions that your customers are asking. | Tuesday Tips Advice for the audience | The News Be timely by publishing about, Trends and Issues in the industry | Be the expert Offer some advice from an expert's point of view | Promote yourself Talk about a product or service you're offering | Stories Stories provide an efficient way to get your message out to clients in a straightforward way |
Inspiring quote They are a powerful way to increase engagement on social media | Testimonial These work wonders as social proof and driving sales | Photos and Videos Share photos and videos that connect with your audience | Promote yourself Talk about a product or service you're offering | Ask a question Ask a question relating to your audience | The News Be timely by publishing about, Trends and Issues |
The Answer Share an answer to a commonly asked question about your industry | Engagement driver Drive engagement through a a form of content | Polls A poll to get your audience to engage and interact with your brand | Thursday Thoughts Share thoughts on a topic of interest | Friday round up Round up your best content that your audience might have missed | Testimonial These work wonders as social proof and driving sales |
5 Principles of Great Content Brands
Be the buyer
Everything starts with their challenges, needs, prejudices and concerns.
Be authoritative
Stay in your Sweet Spot, where the things you understand better than anyone else intersect with the things your prospects really care about.
Be strategic
A clear efficient strategy is the north star to succeed
Be prolific
Marketing is a marathon not a shot put.
Be passionate
If you don’t care about this stuff, why should anybody else?
By following these principles people who consume your content like it. And they share it with other people.
Who also really like it. Those people also share it with other people.
Who also share it
The Platforms
In the next slides I go over some of the platforms; facebook and instagram and what you need to understand as well as how to effectively leverage their best features for success
FACEBOOK VIDEOS
HOW IT WORKS
Automatically plays video as users scroll through their newsfeed
Plays on mute, option for users to play with sound
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
BEST PRACTICES
Use a square 1:1 ratio for videos. Square videos take up 78% more screen space than landscape videos
Put CTA’s in the middle of video ads (source)
Keep it under 15 seconds
Include branding in the first 3 seconds
CREATIVE SPECS
INSTANT EXPERIENCE
HOW IT WORKS
Full-screen, post-click experience that allows users to watch engaging videos and photos, swipe through carousels, complete a form, quickly view your products, and explore lifestyle images and tagged products
It can be used with almost all Facebook ad formats, carousel, single image, video, slideshow, and collection
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
CREATIVE SPECS
COLLECTION
HOW IT WORKS
Collections typically include a cover image or video followed by several product images
When someone clicks on a Collection ad they’ll land on an Instant Experience — a full screen experience that drives engagement and and nurtures interest and intent.
Supported objectives: traffic, conversions, catalog sales, store traffic
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
CREATIVE SPECS
CAROUSEL
HOW IT WORKS
Carousels allow up to 10 images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each card.
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
CREATIVE SPECS
SLIDESHOW
HOW IT WORKS
Video-like ads that use motion, sound and text
Combines photos in a slideshow
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
BEST PRACTICES
Highlight your benefits
Show how it works
Show off your products
Tell your business story
CREATIVE SPECS
IMAGES
HOW IT WORKS
Promoted images that show up in the newsfeed
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
BEST PRACTICES
Use differ depending on niche
CREATIVE SPECS
PLAYABLE
HOW IT WORKS
Interactive video ad for Facebook and Audience Network for mobile app advertisers to drive higher quality and higher intent users to install their apps with a try-before-you-buy experience.
Allow people to test drive your app before they install
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
BEST PRACTICES
Make sure your video and demo match
Keep your tutorial simple
Show a call-to-action throughout the demo
Test your creative
CREATIVE SPECS
360 PHOTOS & VIDEOS
HOW IT WORKS
Interactive 360° panorama photos or videos that appear in the Newsfeed. Users can interact move the 360° photos and videos on mobile by tilting their photos and on desktop using a mouse
WHO USES IT?
Age 13+, largest demo is 25-34 yr olds (chart)
Use varies by age
BEST PRACTICES
Place your followers in the center of the action, ensuring there's something to see and experience at every angle
Create a story with your photo that encourages them to explore the full 360 degrees
CREATIVE SPECS
PHOTOS
HOW IT WORKS
Single photo appears on the user’s home news feed with “Sponsored” appearing under the username
WHO USES IT?
52% Female, 42% Male
72% of teens use Instagram
Age 13+, 64% of their user base are 18-34 yrs old
BEST PRACTICES
Keep messaging clear and concise
Make liberal use of distinctive brand assets
Use crisp & poppy HD photos with energetic colors
CREATIVE SPECS
Best Practices for Image Ads - Instagram
VIDEOS
HOW IT WORKS
Single video appears on a user’s home news feed with “Sponsored” appearing under the username
WHO USES IT?
52% Female, 42% Male
72% of teens use Instagram
Age 13+, 64% of their user base are 18-34 yrs old
BEST PRACTICES
End each video with a strong CTA
Align the look and feel of your ads with the platform
Design videos to be watched without sound
CREATIVE SPECS
Best Practices for Video Ads - Instagram
CAROUSEL
HOW IT WORKS
Photos and videos displayed as a scrollable slideshow, on user’s home news feed.
Swipe to scroll to next photo or video
Minimum of 2 cards, maximum of 10 cards
WHO USES IT?
52% Female, 42% Male
72% of teens use Instagram
Age 13+, 64% of their user base are 18-34 yrs old
BEST PRACTICES
Tell a story with each slide
Imply continuation (example)
Develop creative consistency across cards
CREATIVE SPECS
STORIES
HOW IT WORKS
Photos and videos displayed as a scrollable slideshow, on user’s home news feed.
Swipe to scroll to next photo or video
Minimum of 2 cards, maximum of 10 cards
WHO USES IT?
52% Female, 42% Male
72% of teens use Instagram
Age 13+, 64% of their user base are 18-34 yrs old
BEST PRACTICES
Tell a story with each slide
Imply continuation (example)
Develop creative consistency across cards
CREATIVE SPECS
IN STORY
HOW IT WORKS
In-Story ads are one video or picture slide that is played in the stories of your followers.
WHO USES IT?
52% Female, 42% Male
72% of teens use Instagram
Age 13+, 64% of their user base are 18-34 yrs old
BEST PRACTICES
Align the look and feel of your ads with the platform
Highlight the CTA making it easier for users to swipe up
End each video with a slide featuring a strong CTA
Design videos to be watched without sound
CREATIVE SPECS
Finally
I hope that you found the contents of this presentation useful for establishing a base for your social media & online brand. I welcome you to engage in a conversation with me about its contents, Id be happy to clarify where possible as well as answer any additional questions that may arise. I look forward to serving you and helping you leverage your social media most effectively!
Edd
Need help with a project? Let’s talk!
Get support on a project, flesh out some marketing ideas, move from concept to execution, or take your brand to the next level. Edd's process wraps around your unique business needs.
©2021 Iddency | All Rights Reserved | Terms of Use | Privacy Policy | Disclaimer
